Marketing strategy is a process that allows a firm to focus its limited resources on greater opportunities to increase sales and achieve a sustainable competitive advantage. Strategic planning involves the analysis of the initial situation of the company’s strategic prior to the formulation, evaluation and selection of a market-based competitive position that contributes to the company’s goals and objectives.
Strategic marketing, as a specialized field of study, emerged in the 1970s and 80s and was built on strategic management prior to that. Marketing strategy highlights the role of marketing as a link between an organization and its customers. Let’s take look top 3 top tips of Marketing Strategies
- 1. Product Reviews – Tactical One – Detailed Product Review Structure
- A. Introduction
- B. Problem – We start from here to tell them what we said We are going to tell them!
- C. Who is behind the product you are reviewing.
- D. Discuss what the product you’re reviewing actually does.
- E. Discuss product features and product description
- F. Product testimonials and success stories
- G. How can they sign up?
- H. The cost?
- I. Bonuses
- K. The Conclusion and Call to Action
- L. Sign off
- 2. Give your readers free reports/videos/webinars – strategy two
- 3.Get the kind of traffic that will target your product – strategy three
1. Product Reviews – Tactical One – Detailed Product Review Structure
Using unique web pages to promote every single product you are selling. Don’t put it all together to save some money on web hosting. There is nothing better than having a site that focuses on each affiliate product. Always include affiliate product reviews on the website so visitors can get an early understanding of what products can do for them.
As you read this article, you may have written a lot of product reviews on your websites, probably more than me. In my time I have written a few that I can tell you and although I can give you a product review structure, you can have your own unique style which is great.
However, I will briefly share with you the suggested product review structure and I would be more than happy to hear from you about what you are suggesting.
First, it is important to let them know what you are going to tell them, then let them know, and then close what you have shared in the product review by letting them know again. When you tell them what you are going to tell them, this is done in an introduction covering what product or service you are going to review and why. Prior to this introduction, the idea was to stick your eyes to the page and give them enough incentive to actually read the product review.
As you work through your review writing you will break down the text with relevant headlines. Each headline connects you, attracting you as much as you want to read. Highlight your special points. This will help your readers know what a review is and what they want to find out more about.
Add your affiliate or product link three or four times throughout the content.
Recently, I wrote a very full and detailed product review at Digital Experts Academy and started with the title … “
Digital Experts Academy Review by Mark Ford, Former Master Mind Experience Connection and Founding Member. Reduce from an internal perspective. “Now, I’m not saying it’s perfect by any means because it comes down to our personal personality and style and gets it.
However, agree or disagree, that’s fine because I think it will generate enough interest to invite more title readers to learn more. What do you think?
B. Problem – We start from here to tell them what we said We are going to tell them!
Solve a problem that readers have. After all, they are looking online for solutions to the situations they find themselves in, and because you have used the appropriate keyword phrases that you found your product review on Google. Now that they have found your review, they want to know immediately how you can help them with the product you are reviewing and how it solves their problem. Discuss the problems the product helps solve and how it helps them.
For example, here’s the essence of a review I wrote recently: “In a world of fluctuations and uncertainty in the recent past, many pipes dream of getting a steady, well-paid job to serve your interests.
Whether you are looking to pursue an affiliate marketing path or are interested in creating an e-commerce business, the choice is yours. And with the right knowledge, skills, and tools, the online business world can be your let go and solution. “
Then I introduced an educational product and service that helps them and went on to discuss what it does for them.
C. Who is behind the product you are reviewing.
Discuss the founders of the business, their mission, vision, and values , and why they created the product.
- About the company?
- About the Founders?
- Who are they?
- What do they do?
- What do they do?
D. Discuss what the product you’re reviewing actually does.
Why should they buy the product?
What does that do for them?
What is the benefit of helping them change their lifestyle, business, or their circumstances?
Avoid going here for product features. That will come later. Enter the beneficial effect on their lives and business by purchasing the product.
E. Discuss product features and product description
F. Product testimonials and success stories
Also, add testimonials and success stories of users who have already used the product. Be sure to allow these customers to use their names and photos on your affiliate website for the specific product you are selling.
G. How can they sign up?
Include information on how they can sign up and buy a product or take a membership.
H. The cost?
Include information on how much it costs to buy a product or take a membership. Please be advised that this is subject to change and the latest price will be shown on the dealer website.
Advise whether or not you will offer them any bonus products if they are purchased through your affiliate link. This is offered to add perceived value to the affiliate product purchased with you thanks. List your bonus products and benefits and features. What do they help your customers? You might consider getting a surprise bonus available, so when they sign up they email a link to a surprise bonus product that they can download and add more value to what they already have.
J. Pros and Cons
Set objectively what is in and against the product purchase.
K. The Conclusion and Call to Action
Closeout by letting them know what you shared in the product review and invite them to take action by posting your affiliate link.
An example; “If you decide to go ahead with this, I look forward to seeing you in the community, where you can contact me for ongoing support and help. Then you post your affiliate link here.
L. Sign off
I suggest you don’t hang your stuff in the air. If you send an old-fashioned letter to someone, you sign it.
Add some profile information about yourself, such as your name, who you are, what you do, and your website link.
That concludes Part 1 of the top three tips and marketing strategies that affiliate marketers should adopt for a living. Now we go to Part
2. Give your readers free reports/videos/webinars – strategy two
The top advice is to build a subscriber list of who you can follow through the Autoresponder service. To do this you present free audiences (PDFs), video courses, webinars, or anything else you can come up with creatively. If possible, place your free offer at the top of your page, above the fold, so that the free gift is not missed.
Create automated messages that send your personal information to those who input it into your signup box. According to research, it is generally known that sales are usually closed on the seventh link.
Only two things can happen from the web page: close the sale or close the prospect of leaving the page and never return. By putting useful information in their inboxes at certain times, you can then remind them of the product they want, and you can build relationships with your subscribers and, for example, add value through blog posts and newsletters.
When preparing an email giving product, be sure to create an email by intro, problem, offer, benefits, and how to get it.
Make sure the content is directed toward specific reasons to buy the product, and don’t make it a sales pitch.
Focus on the key factors such as how your product makes life and things easier and more enjoyable. Add strong subject lines in an email. When possible, avoid using the word “free” because there are still old spam filters that throw this kind of stuff into the junk box before anyone can read it.
Advise those who sign up for your free reports as to why they should get your paid products and services.
That concludes Part 2 of the top three tips and marketing strategies that affiliate marketers must adapt to survive. Now we go to Part
3.Get the kind of traffic that will target your product – strategy three
Just think, if the person who visited your website isn’t interested in what you’re offering, they’ll keep going and never come back.
Write articles for publication in e-ines and e-reports. This way you can find publications that focus on your target customers and the things you publish will get their interest.
Now I write and publish daily articles on all aspects of the home business on my main blog. This may be for you and I appreciate that you do not have the quality of time to do this. In such a case, try to write at least 2 articles per week with a length of at least 500-1000 words. By consistently writing and maintaining these articles, you can generate over 100 targeted readers for your site in a single day.
Always remember that only 1 in 100 people are likely to buy your product or get your services. If you can create 1,000 targeted hits for your website in a day, this means you can sell 10 based on average statistics.
The strategies given above are really not too hard to do if you think about it. This requires some time and action and implementation planning on your part.
Try using these tips for various affiliate marketing programs. You can end up building a valuable asset that you can achieve on your own, including your subscriber list, maintaining relationships with them, and helping them achieve their goals. Moreover, working diligently to create a good source of income and staying in this business that not all traders can do.
I enjoyed writing this for you and I think it is useful in a way for your own online business and life journey.
Mark Ford Purpose:
Mark is passionate about stepping up for others, so he is given inner peace.
Many people live the life they think they should live. They are overworked, underpaid, and unhappy. But the good news is that it doesn’t have to be this way. My goal is to help you identify your potential and equip you with the skills needed to transform that capability into a viable online home-based business in an ever-expanding digital economy.
Additionally, we recommend online tools, education, tips, and ideas to help you get started. For 29 years as a qualified UK senior legal counsel, 15 years as a director of a property investment and management company, 13 years running a number of online businesses and publishing newsletters, 10 years as an entertainment agent, and 5 years as a mastermind experience program, develop, implement and operate.